Social Media Management Coursework

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Entrepreneurship Certification

Course Duration: 12 hours - Requisition: 28 days

We are being flooded with Social Media invitations and updates. Web-based communication icons like Twitter, Facebook, YouTube, and LinkedIn are dominating the way we interact with each other. People are feeling the need to be updated at all times. It has become a time eater, and businesses are quickly becoming aware of the drain it can have on productivity. People love to share, but they need to know what is alright to share and what should not be sent out.

Understanding Social Media is about communicating the right way. We are beginning to communicate more through electronic means than face to face. Talking on a phone has been replaced more and more with SMS (texting.) Social media channels are becoming the main form of communication and participants will realize how Social media and the Workplace can work together.

What is Social Media?

Social media is actually a combination of terms: media means communications and social means interactive and personal. It is commonly associated with digital forms of communication since it allows more interaction from a larger audience. Sites that use social media differ from regular web sites in that while they offer you information, they also allow you to interact with them, whether it’s to leave a comment or sharing a common interest. Social media performs like a two-way street of communication – it allows you to receive information while giving you the chance to communicate back.

Career Pathway 

  • Small Business Owner
  • Solutions Manager
  • Strategic Development Officer
  • Career in Internet Marketing
  • Digital Marketing
  • Marketing Professional

Assessment

  • Case Study
  • Multiple choice questions quiz

Benefits

  • Gain quality workplace skills and experience to help launch your career.
  • Develop work-related skills and experiences that are recognized by employers. 
  • Develop independence and confidence in an adult learning environment. 
  • Gain an insight into various industry areas to help you decide on a career pathway. 
  • Potentially gain recognition for prior learning for your previous study or work.
  • High-quality course written by industry experts with easy to understand course content
  • Course materials provided online with unlimited tutor support – no textbooks to buy
  • Gain an Australian Certificate upon your successful completion of coursework (Certificate hard copy will be posted to you)
  • Course may be tax deductible - see your tax advisor

Coursework Objectives:

  • Learn the meaning of social media
  • Learn different ways social media is used and altered
  • Build and maintain a social media policy
  • Keeping your social media secure
  • Establishing rules for the social media the company posts
  • Discover the benefits and pitfalls of using social media

Course Contents

Business/ Technology

Module One: Getting Started

Coursework Objectives

Module Two: What is Social Media?

Online Communities

User Created Content

Information Sharing

Communication Tools

Case Study

Module Two: Review Questions

Module Three: Defining Your Social Media Policy (I)

It Should be a Living Document

Choosing an Information Officer

What Can and Cannot Be Shared

Legal and Ethic Specifications

Case Study

Module Three: Review Questions

Module Four: Defining Your Social Media Policy (II)

New Hire Orientation

Let Common Sense Guide You

Nothing Offensive

Rules on Soliciting and Personal Posts

Case Study

Module Four: Review Questions

Module Five: Creating a Living Document

What is a Living Document?

How Often is it Revised?

Who Will Be in Charge?

Change Management

Case Study

Module Five: Review Questions

Module Six: Keeping an Eye on Security

Password Rules

Needs Constant Monitoring

Keeping Information Confidential

Protecting Intellectual Property

Case Study

Module Six: Review Questions

Module Seven: Rules to Follow When Posting (I

Always Show Respect

Stop and Think Before You Post

Always Be Honest

Never Discredit or Talk Ill of Competitors

Case Study

Module Seven: Review Questions

Module Eight: Rules to Follow When Posting (II)

Be Transparent

Act Like You Would in Real Life

Grammar and Spelling Still Counts

Never Post When You are Angry

Case Study

Module Eight: Review Questions

Module Nine: Benefits of Social Media

From Audience to Author

Builds Customer Loyalty

Speed and Flexibility in Communication

Two Way Communications

Case Study

Module Nine: Review Questions

Module Ten: The Pitfalls of Social Media

Bullying

Group Think

Trolling

Remember, It is Out There Forever

Case Study

Module Ten: Review Questions

Module Eleven: Listen to Your Customers

They Provide Great Feedback

It Makes Them Happy

Improves Your Brand

Improves Product Development

Case Study

Module Eleven: Review Questions

Module Twelve: Wrapping Up

Words from the Wise

Course curriculum

  • 1
    Module 01
    • Social Media Management Getting Started
  • 2
    Module 02
    • Social Media Management What is Social Media?
    • Social Media Management Case Study Module 02
    • Social Media Management Module 02 Quiz
  • 3
    Module 03
    • Social Media Management Defining Your Social Media Policy (I)
    • Social Media Management Case Study Module 03
    • Social Media Management Module 03 Quiz
  • 4
    Module 04
    • Social Media Management Defining Your Social Media Policy (II)
    • Social Media Management Case Study Module 04
    • Social Media Management Case Study Module 04
  • 5
    Module 05
    • Social Media Management Creating a Living Document
    • Social Media Management Case Study Module 05
    • Social Media Management Module 05 Quiz
  • 6
    Module 06
    • Social Media Management Keeping an Eye on Security
    • Social Media Management Case Study Module 06
    • Social Media Management Module 06 Quiz
  • 7
    Module 07
    • Social Media Management Rules to Follow When Posting (I)
    • Social Media Management Case Study Module 07
    • Social Media Management Module 07 Quiz
  • 8
    Module 08
    • Social Media Management Rules to Follow When Posting (II)
    • Social Media Management Case Study Module 08
  • 9
    Module 09
    • Social Media Management Benefits of Social Media
    • Social Media Management Case Study Module 09
    • Social Media Management Module 09 Quiz
  • 10
    Module 10
    • Social Media Management The Pitfalls of Social Media
    • Social Media Management Case Study Module 10
  • 11
    Module 11
    • Social Media Management Listen to Your Customers
    • Social Media Management Case Study Module 11
    • Social Media Management Module 11 Quiz
  • 12
    Module 12
    • Social Media Management Wrapping Up
  • 13
    Social Media Management eBook
    • Social Media In The Workplace - eBook
  • 14
    Rate Social Media Management Course
    • Rate Social Media Management Course

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