Media And Public Relations Coursework

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Media And Public Relations Certification

Course Duration: 12 hours - Requisition: 28 days

In this course, you will get knowledge you need to manage effectively your image and value by forming solid networks through strategic com­munication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job oppor­tunities. This coursework is designed to provide practical and hands-on tools that will give you a skillset in dealing with the media and the public.

Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.

Career Pathway 

  • Family Business Owner
  • Consultant & Business Advisor
  • Focus Group Analyst
  • Franchise Owner
  • Media Marketing Manager
  • Public Relation Manager
  • Small Business Owner
  • Solutions Manager
  • Manufacturer Executive

Assessment

  • Case Study
  • Multiple choice questions quiz

Benefits

  • Gain quality workplace skills and experience to help launch your career.
  • Develop work-related skills and experiences that are recognized by employers. 
  • Develop independence and confidence in an adult learning environment. 
  • Gain an insight into various industry areas to help you decide on a career pathway. 
  • Potentially gain recognition for prior learning for your previous study or work.
  • High-quality course written by industry experts with easy to understand course content
  • Course materials provided online with unlimited tutor support – no textbooks to buy
  • Gain an Australian Certificate upon your successful completion of coursework (Certificate hard copy will be posted to you)
  • Course may be tax deductible - see your tax advisor

Coursework Objectives:

  • Network for success
  • Manage “Meet and Great” opportunities
  • Dress for success
  • Write effectively
  • Set goals
  • Manage media relations
  • Plan issue and crisis communication
  • Use social media
  • Deliver effective employee communication

Course Contents

Business/ Technology

Module One: Getting Started

Coursework Objectives

Module Two: Networking for Success (I)

Creating an Effective Introduction

Making a Great First Impression

Case Study

Module Three: Networking For Success (II)

Minimizing Nervousness

Using Business Cards Effectively

Remembering Names

Case Study

Module Four: The Meet and Greet

The Three-Step Process

The Four Levels of Conversation

Case Study (I)

Case Study (II)

Case Study

Module Five: Dressing for Success

The Meaning of Colors

Interpreting Common Dress Codes

Deciding What to Wear

Case Study

Module Six: Writing

Business Letters

Writing Proposals

Reports

Executive Summaries

Case Study

Module Seven: Setting Goals

Understanding Goals

SMART Goals

Helping Others with Goal Setting

Case Study

Module Eight: Media Relations

Television

Print

Web Presence, Blogs & the Internet

Case Study

Module Nine: Issues and Crisis Communication Planning

Gauging the Impending Crisis Level

Providing Feedback and Insights

How Information Will be Distributed

Tracking the Overall Effect

Case Study

Module Ten: Social Media (The PR Toolkit)

Blogs

Wikis

Podcasts

Social Bookmarks

RSS Feeds

Case Study

Module Eleven: Employee Communications

Verbal Communication

Non-Verbal Communication Skills (Body Language)

Email Etiquette

Negotiation Skills

Making an Impact

Case Study

Module Twelve: Wrapping Up

Words from the Wise

Course curriculum

  • 1
    MODULE 01
    • Media And Public Relations Getting Started
  • 2
    MODULE 02
    • Media And Public Relations Networking for Success (I)
    • Media And Public Relations Case Study Module 02
    • Media And Public Relations Module 02 Quiz
  • 3
    MODULE 03
    • Media And Public Relations Networking For Success (II)
    • Media And Public Relations Case Study Module 03
    • Media And Public Relations Module 03 Quiz
  • 4
    MODULE 04
    • Media And Public Relations The Meet and Greet
    • Media And Public Relations Case Study Module 04
    • Media And Public Relations Module 04 Quiz
  • 5
    MODULE 05
    • Media And Public Relations Dressing for Success
    • Media And Public Relations Case Study Module 05
    • Media And Public Relations Module 05 Quiz
  • 6
    MODULE 06
    • Media And Public Relations Writing
    • Media And Public Relations Case Study Module 06
    • Media And Public Relations Module 06 Quiz
  • 7
    MODULE 07
    • Media And Public Relations Setting Goals
    • Media And Public Relations Case Study Module 07
    • Media And Public Relations Module 07 Quiz
  • 8
    MODULE 08
    • Media And Public Relations Media Relations
    • Media And Public Relations Case Study Module 08
    • Media And Public Relations Module 08 Quiz
  • 9
    MODULE 09
    • Media And Public Relations Issues and Crisis Communication Planning
    • Media And Public Relations Case Study Module 09
    • Media And Public Relations Module 09 Quiz
  • 10
    MODULE 10
    • Media And Public Relations Social Media (The PR Toolkit)
    • Media And Public Relations Case Study 10
    • Media And Public Relations Module 10 Quiz
  • 11
    MODULE 11
    • Media And Public Relations Employee Communications
    • Media And Public Relations Case Study Module 11
    • Module 11 Quiz
  • 12
    Module 12
    • Media And Public Relations Wrapping it Up
  • 13
    Rate Media And Public Relations Course
    • Rate Media And Public Relations Course

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Those who have completed courses in fields unrelated to their careers show an open and interested mind, an enthusiastic attitude and a lust for life.

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